Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the Former PM's Foray for Maga

Liz Truss, kicked off the inaugural episode of her video series with a promise to reveal "the evil-doers" striving to undermine the UK, United States and European nations. She explained she would lay bare how an "international network of progressives operate to subvert democracy and the will of the people."

"We will examine the Maga phenomenon and observe how this can be replicated in Britain," the former PM stated. "Our guests will include the key figures of the Trumpist political sphere."

Prior to the show's launch, there was one particularly enthusiastic supporter. "This is the beginning of a sort of transformation," said the controversial US journalist. The right-leaning Just the News will host the former prime minister's new audio shows.

Establishing Ties in the Maga Media Ecosystem

British fellow travellers, including a counselor supportive of Reform, assisted in her launch the Truss's program. The setup is professional, if basic. Truss has amassed 10,000 subscribers in her debut week and her premiere achieved sixty-seven thousand views in that timeframe.

This marks a small opening, but in aligning with the journalist, she is being thrust into a established political media sphere producing and amplifying Make America Great Again themes. Central preoccupations include claims of media suppression by the traditional news outlets and a desire to dismantle a shadowy government apparatus – which she attributes her downfall to for the abrupt termination of her disastrous time in office.

"The platform is not famous beyond the pro-Trump media sphere, but it does have influence there, largely because of John Solomon, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even interviewed Trump," noted an anthropology expert, who has extensively researched the Maga movement.

A Divisive Associate

The former PM's foray to bring the pro-Trump media model to the United Kingdom has drawn her nearer to contentious individuals such as Solomon.

He founded his media outlet following backlash after he was accused of pushing false stories about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about ex-ambassador to that country.

These allegations were amplified throughout the conservative press, with Solomon appearing as a common interviewee on the widely-watched Fox News program. The former president personally promoted Solomon's reporting.

The journalist published the reports about Ukraine in a set of articles for the publication the political newspaper, where he was re-labelled as a columnist after colleagues complained over his articles. His claims were pivotal in the then-president's request for the Ukrainians to look into Hunter Biden and his father in that year. These actions culminated in impeachment proceedings against the president. Senators later found not guilty the commander-in-chief.

Weeks after Solomon left the publication in late 2019, the news organization stated it was carrying out a assessment of his columns about Ukrainian matters. It determined the journalist had relied on unreliable sources and noted he "did not disclose important details about key Ukrainian sources, such as the fact that they had been indicted or were under investigation."

Entering the Ecosystem

The journalist's personal broadcast spots are a sign of the political media environment Liz Truss is joining. He talked about his support for Truss's project on a show he co-hosts on the right-wing channel, a political media platform that is home to the conservative firebrand Steve Bannon and on which commentator Tucker Carlson also appears. Truss has already spoken with the political operative on one of her first podcasts.

By partnering with this media figure, Truss has become a minor player in a extensive web of pro-Trump platforms that frequently amplify each other's content.

Solomon's own broadcasts have frequently included individuals such as commentator Mike Benz, a political voice whose disparagement of USAID was used by the X owner as justification for closing the foreign aid agency.

A Global Media Play

While the former PM's unnatural presentation and professional woes have drawn derision in Britain, some US observers are not discounting her efforts to reinvent herself as a British branch of the Make America Great Again press.

"You have to take individuals such as her with seriousness, although you may not want to interpret them word-for-word," said a former Biden White House aide, who worked in the Biden White House.

"It was evident how in 2024 the former president utilized that alternative press to get his message out. Certainly that network exports and influences discourse overseas. It seems relatively clear to me that the environment in the UK are similar to what allowed this alternative media ecosystem to prosper in America."

a political theory expert, said the internet-based conservative network was already having an impact in Britain.

"The internet transcends national boundaries," Finlayson remarked. "There is a certain environment within which content circulates – at times taking an extreme form and other times more moderately – but which is interlinked."

The academic said the rise of the internet-based right wing in the United Kingdom lately meant the "potential to have a growing impact is considerable."

A Transatlantic Ambition

"Liz Truss along with Nigel Farage not long ago were featured at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric ahead of the {king of Maga|

Kathleen Stein
Kathleen Stein

Award-winning journalist with over 15 years of experience covering UK politics and international relations, known for insightful commentary and investigative reporting.