The Way Covert Filming Revealed a Multi-Million Pound Timeshare Fraud

It has been described as a major frauds of its nature in the Britain.

A total of 14 people have been convicted for their part in a £28m plot to swindle in excess of 3,500 holiday ownership investors.

The victims were keen to get out of decades-old holiday ownership agreements and sought out help.

Most were in the age range of 60 and 80. In excess of 500 of them lost over £10,000, and one individual handed over over £80,000.

Those affected were faced high-pressure presentations continuing for six hours. They were financially worse off, holding valueless fake "points" and remained bound by costly timeshare contracts they frequently were unable to use.

The Business At the Heart of the Fraud

The business at the heart of the fraud was Sell My Timeshare (SMT). They accepted customers' funds to fund the directors' luxurious standard of living of prestigious schooling, high-end properties and personal aircraft.

The man at the top of the company, Mark Rowe, was given a seven and a half year sentence in January for conspiracy to defraud.

On Friday, his wife another individual was part of the concluding cases to hear their sentences.

She was handed a 24-month deferred imprisonment at Southwark Crown Court after admitting money laundering.

It has been a lengthy process and marks a significant success for the people who spoke out, the police and prosecutors.

How the Probe Was Initiated

I first heard about the firm emerged during the mid-2016. The role involved in the investigations unit of a news organization, creating documentary shows.

A friend pointed out that his parent had assumed the use of a timeshare apartment in the Spanish coast and, after long-term use, had begun looking to get out of the contract.

It's worth mentioning how widespread vacation properties had evolved with UK travelers in the last decades of the 20th century.

Vacation properties allowed people to occupy the identical property annually, or exchange their vacation periods with additional holders who had properties in other resorts. About 600,000 sun-lovers seized that chance.

The early surge was accompanied by a lot of accounts about unscrupulous sellers deceptively promoting investments. They became a staple on consumer TV programmes.

The common holiday ownership agreement locked buyers for many years.

By 2016, those owners who had enjoyed their regular accommodation in the sunshine for 20 or 30 years were ageing, and a significant number were hoping to wave goodbye to their timeshares.

Several had declining mobility and couldn't get to their units. Others just believed they'd enjoyed sufficient use from them. And some had passed away, in many cases bequeathing their loved ones to assume the contracts - plus their yearly fees and service charges.

The Covert Probe Progresses

It was at this point the relative had found herself. She browsed the internet for solutions and came across SMT, a firm whose online presence claimed to release her from her contract.

Yet, having paid a fee and arranged an appointment with them, her family smelled a rat.

Further research uncovered many victims claiming they had paid money and got nothing out of it. In fact, they had suffered financially. Substantial amounts.

The investigative unit began investigating what was occurring. It soon emerged that there were dubious individuals active in the vacation property industry.

An attorney had hundreds of individual complaints preparing to take action against SMT.

The team interviewed people who had engaged the company and they each reported similar experiences. They believed the firm would acquire their investment away from them but when they participated in a session (for which they made an advance payment) they were advised there was no re-sale value.

In place of that, they were persuaded - in fact coerced - to commit further cash acquiring "the company's points system", associated with the organization's holding firm, Monster Travel.

The precise definition was not exactly clear. They seemed similar to a type of exchange medium, providing cheaper vacations and benefits and retail offers.

And they were reportedly "tradable" with additional holders, at a future date.

Committing funds up front now would lead to an long-term benefit that would pay for the company's charges and allow the property owner ahead financially, liberated eventually from their troublesome contract.

Too good to be true? Certainly, that proved correct.

A 'Bait-and-Switch Scheme'

Assuming these reports were accurate, this was a massive scam.

It's what is called a "misleading sales."

An operator - in this case the organization - "baits" the client by advertising a particular product and then say that's not available, directing the client to another, inferior offering.

That's illegal. Armed with all the evidence we had assembled, we made the case to discreetly video one of the company's meetings.

Such an operation demands commitment, energy, and compelling reasons for why this is the only way to collect the evidence necessary to confirm deceptive practices.

With approval secured, our small team set up a meeting with one of the organization's staff in Stratford-Upon-Avon.

Pretending to be a member of the public hoping to get his mum free from her timeshare contract|holiday ownership agreement

Kathleen Stein
Kathleen Stein

Award-winning journalist with over 15 years of experience covering UK politics and international relations, known for insightful commentary and investigative reporting.